01 / Project / Aug 2024 - Dec 2024
The Great Escape
A social-impact venture concept that uses immersive, phone-free escape rooms to combat student loneliness and bring people together in person.
- Person venture team
- 7
Overview
Getting friends together is harder than it sounds: someone has to pick a time, a place and a way to get there, and most of the time everyone stays on their phones anyway. The Great Escape is a social-impact venture concept, created for ENTI 201 at the Haskayne School of Business, that answers this with immersive, phone-free escape-room experiences for university students.
What we did
We validated the market through student surveys and competitor analysis, which showed strong demand for collaborative, in-person experiences and helped sharpen the target market and value proposition.
I contributed to the business model and operational planning, including the venue partnership strategy, branding and website needs, the ticketing flow and financial projections for a scalable, event-based startup. The course ended with a business pitch, which is below alongside the final paper.